Get Comfy with Sales and Strategy with Lyndsey Brent
This week I am SUPER excited to bring you some tips and tricks from Lyndsey Brent, a business
strategist and sales coach veteran! I feel like so many women can get nervous and tripped up at the
thought of how to do sales. I mean, it can be seriously intimidating! Everything can be going
smoothly, sales, branding, and marketing can be amazing, but then you get nervous doubting the
interest potential clients might have in what you sell. Does this sound familiar??? Read on for some
concrete ways to pull yourself out of that mindset and make your sales thrive!
Go back to why you started your business in the first place.
Rethink the "whys" of your business. Why did you choose this business? What about it excited you
in the first place? Re-live those feelings and bring yourself to that point of excitement again! Also,
give yourself some credit. Seriously, because you know SO much more then you care to admit. You
are an expert, or on your way to becoming an expert, in your field. Take confidence in your skills and
be a lady boss!!!
Realize that you can be 100% you!
It's not always easy to be you, I know! But don't be afraid to bring your beliefs and your personality to
your business. There is honestly something so magical that happens when you fully step into who
you are and you present that to the world. Believe me, I know it can be easy to compare your
business to what everyone else is doing and to make changes based on what you see, but get back
to the root of who you are, what you really desire to do, and what your purpose is. When all of those
things are in alignment, then everything just seems to fall into place within your business!
Don't be pushy with your pitch.
Being pushy is one of the top fears of women entrepreneurs, but how do you make sales without
being pushy? Before you go to make a sale, spend a couple minutes just clearing your distractions
and settling into the conversation you're about to have. Think about what the purpose and the
intention is for your meeting and put yourself into a place of advocacy. Go into it with the mindset of
how you can serve your client, and not what you can sell. Ask great questions and be naturally
curious to find out what their goals are, their end game is, and what is getting in their way. Really be
present with them and continue to be an advocate with that person. Figure out what their challenges
are so that you can determine how best to help them. Another super helpful tip is to have a solid
sales script. This should be your guideline to asking great questions, transitioning into talking about
your offer, and how to handle objections when they come up. This script isn't meant to be read off,
but it is meant to be a guide in making sure that the conversation flows in a way that will set you up
for gaining a client at the end of the call.
Don't be attached to the outcome.
A lot of times we can become too attached to the idea of getting a sale. When this happens we can
end up getting defensive when a potential client doesn’t want to buy from us. Step into being
present, to being an advocate, and to serving your client. Whatever is meant to happen is going to
Get Comfy with Sales and Strategy
I LOVE these ideas and really hope that you can put them to use in your sales! If you are interested
in some more helpful ideas then hop on over to my Bridging the Gap course. In this course my
husband does a full lesson on how he mastered his sales technique to sell over 500k last year!
Combining his techniques with the thoughts shared today could lead to some amazing steps forward
in your sales strategy!
What are you going to do this week to get comfy with sales?
xo Amy Jo