Hi, I’m Amy Jo

Passionate Artist Turned —-> Digital Fairy Godmother


Here’s How It All Began…

“Artists don’t make money” they’d say. Even when I was getting my bachelors in Art Therapy…that was the response every. single. time.

It took me a long time to shake off those moments. But when I finally did, I was all in.

Maybe you’ve been through something similar?

I’m a serial entrepreneur at heart (seriously, since birth) who started out charging way too much for lemonade (a 5 year old’s gotta make moolah for those fancy rollerblades!) When I was 12 I started a jewelry line. At 14 I started a babysitting business. At 18 a photography business that made me some cash through college. And At 22 I started Soul Paint Co., a painting company that provided art as a therapeutic technique, Soul Painting workshops, and coaching throughout the process.

I loved each business, but I wanted to impact more….

So I brought my business online in 2015

Not only am I teaching my passion through my Soul Paint course, but I’m also helping other creative entrepreneurs package their passions and sell them online (over and over). It’s literally a win-win.

I’ve taken what I love to do and designed a life that allows me to be HAPPY daily, never miss a moment of my sons life, and be a part of peoples transformations all over the planet.

I’ve been painting since I could hold a paint brush. The creative process brings me peace, comfort, joy, and all of the juicy feel good vibes.

When I built my Soul Paint business, I wasn’t thinking long term. I didn’t know how to expand, multiply myself, or impact more humans than just those locally. All I knew, was that I had a process that was changing peoples lives and I wanted to impact more.

So I began to research online and invested thousands of dollars into learning how to bring my passion into the online space.

And frankly, it was suuuuper overwhelming. There were so many systems, programs and strategies that I didn’t know which one to choose. I was in a constant state of “freebie overwhelm” trying to put all of the pieces together.

When I told people I wanted to do my art business full time…

they laughed at me.

I vividly remember talking with a business coach back in the day about what I wanted to do and how I wanted to structure my business. She literally laughed. I felt so defeated and like I’d be stuck in a cubicle for the rest of my life because nobody ‘got’ me.


Fun Facts

  • ...I was a POP Scholarship winner for the National Association of Women Business Owners

  • ...I created my first international business at the age of 25. I coached women from Australia to the UK to Canada and beyond to build a life around their passions

  • ...teaching is my passion. I've taught creative workshops since 2012 & have worked with over 500 women to release their creative blocks and design their best life

  • ...I’ve been featured on the show Better KC, the Huffington Post, SheOwnsIt.com, and more!

  • ...on a more personal note...I'm married to my super cool husband Caleb, I’m a new mama to an amazing son & we have 2 fabulous pups - Penny & Phoebe!